what ‘the’

Names can be great conversation-starters. We knew we had hit upon one such moniker during that late afternoon drive from a client’s office in early 2015. Like any other agency, we too wanted a name that defined what we stood for; that defined our work. In fact it got us wondering about what a brand wants. And that’s when ‘the’ happened! When we looked closely we realized that’s the position every brand, every organization, every individual aspires to be at.

‘The’ is that eventual destination one wants to reach. And so we decided to name us after that single definite article in the English language. Simply put, we help in moving the needle from ‘a’ to ‘the’ in your brand’s journey.